MEDIA CENTER

What is a "Gearhead"?

What is a "Gearhead"?

We've been asked a few times recently by friends and colleagues outside of the automotive industry what the name "Gearhead" commerce is all about. We also answer by saying, "Ya know, Gearheads - guys who are into cars and technical and mechanical stuff." But we never really researched where exactly the term originated or what it, if anything, it refers to specifically. Well, quite helpfully Erik Shilling over at Jalopnik took the time to research the origin and usage of the term and put together this comprehensive and informative history of the word. Click below to read the full story.

Read More

My Faves from the Charlotte AutoFair

My Faves from the Charlotte AutoFair

We had a great time at the AutoFair in Charlotte this weekend - met a lot of good folks and got to catch some pretty excellent automotive eye candy. Here are my personal faves.

_self

Great American Classics

Great American Classics

As you grow older you tend to look back on life and realize you took some things for granted. Since this is a blog about great classic cars, there were a few cars that have made a big impact on my life. I was born and raised in the small town of Auburn, IN. Home of the classics. When I was a kid I really had no clue what that meant even though The Auburn Cord Duesenberg Automobile Museum was literally 2 blocks from my house. I rode my bike by it every day not realizing the impact the cars inside had on the automotive industry and our little town of Auburn then and now.

_self

How to Get a Good Deal on a Lease

How to Get a Good Deal on a Lease

Leasing a vehicle vs buying is something we all decide on when looking for a “new” automobile. I am part of the Gearhead Commerce team and I love all things related to cars. But I am not a true “hands on” Gearhead when it comes to being able to fix or repair a vehicle on my own. Yes, there are great reasons for buying a new car, but I don’t want to own a new car. So I choose to lease.

_self

Motors and Memories

Motors and Memories

Some of my best memories as a kid were going to the car show with my dad to check out the classic cars and the awesome american muscle. Who would have thought that I would come across this gem that brought me back to some of my best childhood memories?

_self

5 Keys to Successfully Selling Aftermarket Automotive Parts Online

5 Keys to Successfully Selling Aftermarket Automotive Parts Online

It seems straightforward, but there are a few key ingredients to creating a successful online auto parts store. It’s not as simply uploading your product catalog and expecting customers to find what they need and make a purchase. The really successful online parts stores focus on a handful of key website features that aid customers in their shopping experience, which in turn yields big revenue for the store.

_self

5 Steps for How to Shop for Aftermarket Replacement Car Parts Online

5 Steps for How to Shop for Aftermarket Replacement Car Parts Online

Shopping online for aftermarket automotive parts (shopping online for anything, really) is easier now than ever. We have abundant access to quality merchandise, detailed reviews, a limitless wealth of DIY and How-To information, and faster-than-ever shipping options that helps us find, buy, and receive what we’re shopping for. But in the world of automotive replacement parts, there’s still the frustrating potential for getting a part that doesn’t quite fit. Here are our steps for how to find the right part and get a good deal when shopping for car parts online.

_self